There are actually two options when it comes to handling those mobile visitors. There is the responsive design, which essentially makes the primary site available to all users regardless of the device they are using, and the mobile template.
Since more than 20 percent of Google searches are now done on mobile devices many websites are moving to a mobile-only website. That makes a lot of sense because currently more than 25 percent of all website visits are done form mobile devices and that number is only expected to go up in the coming months and years.
However, there are some advantages to the responsive design that essentially tweaks your current website to make it viewable to everyone. The primary reason is SEO, or search engine optimization. According to Blog.hubspot.com, “Having one single URL makes it easier for Google bot to crawl your site as well as reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.”
That’s important information for those considering whether it’s time to invest in a separate mobile site. But if you go with a responsive sight, Web experts recommend it be FAST and must have the webmaster staying on top of changing Web hardware trends (TVs, watches, eyeglasses!) that could impact how many mobile visitors could get on or diminish their positive experience.
AS Blog.hubspot.com says: “Moving forward, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature — rather, it is now a necessity and literally impacts the growth of your business.”